|
|||||||||||||||||||||||
|
|
|||||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
The Need |
The Typical Online Business |
|
A Professional "Looking" Website |
Yes |
|
Several Ways for Prospects to Easily Find You |
No; Most small businesses rely on a web designer as the e-business expert, but the web designer typically only knows how to design websites. This is precisely where--unbeknownst to you-- the ball is dropped |
|
A Clear Call to Action |
No; Unfortunately most sites are not clear on what they want the prospect to do once they've arrived, which translates into lost sales |
|
The USP (Unique Selling Proposition) |
No: Unfortunately most sites are built by Web designers, unfamiliar with the finer points of online marketing, as ironic as that may be. |
|
Credibility, e.g., years in business, awards, a statement (promise) from the president, etc. |
Sometimes, but usually not strong enough |
|
E-commerce |
Yes |
|
E-marketing |
Sometimes, but often underutilized |
|
Contact Us |
Yes, But Insufficient; phone number and email address should be on every page |
|
Capture Prospect Profile via Opt-In |
No, even though this information is as good as GOLD |
|
Automated follow-up |
Yes, but usually severely underutilized |
To
learn more about how we can make your online sales skyrocket, call us at
800.491.3663, or email us at
sales@unitedtelephonesystems.com. Chicagoland's premier provider of
telecommunications, networking, wireless networking and Internet solutions.
© 2004 www.unitedtelephonesystems.com
Internet Marketing Chicago